In a statement, UNICEF Portugal said the campaign starts on 7 October and will be broadcasted on television and on the Internet through a video telling the story of the prematurely born baby girl 'Blessing' in Tanzania, that "UNICEF helped save through a Neonatology Intensive Care Unit."

According to the organization, the campaign will run from 7 October until 27 October and all forms of contribution are available on the UNICEF Portugal website.

UNICEF data show that 2.6 million babies die each year before the age of one, while another 2.6 million are born dead.

“More than 80% of newborn infant deaths are due to prematurity, complications during childbirth and infections such as sepsis, meningitis and pneumonia. Millions of lives could be saved every year if these mothers and their babies had access to the necessary care, good nutrition and clean water,” says UNICEF.

With the donations raised, UNICEF plans to set up and strengthen clean and functional neonatal intensive care units, form emergency medical teams and appropriate screening during antenatal and postnatal visits, as well as purchase equipment and medicines, including electric heaters for babies and oxygen breathing machines.

The money raised will also provide psychological support to the families of premature babies.