Under the motto “Make the best choice”, the campaign challenges campervans to stay overnight in one of the 35 units of the network that comply with the applicable legislation for campervans and offer all the comfort and safety conditions, providing water, electricity and wi-fi, among other services. The aim is to discourage motorhomes from staying in informal spaces, which lack basic infrastructure and services, nor comfort and safety conditions.
“In the Algarve, there is a network of reception spaces offered to the motorhome drivers that allow you to enjoy the main attractions of the destination by the legislation in force. This is, in recent years, a modality with increasing demand across Europe, which the pandemic has made even more evident”, said the president of RTA, João Fernandes.
“The overnight stays in places such as beach car parks, cliffs, dunes and pine forests poses serious problems in terms of hygiene and public health, changes the delicate environmental balance of classified places and constitutes an unnecessary safety risk for motorhomes. This campaign challenges them precisely to make the best choice, which will always be the choice of one of the Camping and Caravanning Parks, Rural Camping Parks or Service Areas for Motorhomes that are part of RAARA”, concluded João Fernandes.
Algarve motorhome campaign
The units that are part of RAARA are licensed spaces that comply with the applicable legislation in force and are duly identified on the website https://autocaravanalgarve.com.
The campaign's media plan includes the sharing of posters on outdoor supports, social networks (to make the network known and generating traffic to the website), Google Ads (search and display campaign) and other online and offline means to reach motorhomes, including the RTA's means.