“There is great potential here in terms of connectivity with tourists. To ensure that, as soon as they arrive at the destination, we can accompany them, know where they are, what their preferences are, and to communicate a personalised tourist offer to provide experiences according to their profile”, said Rui Gidro, 'partner' of Deloitte, the company responsible for the study commissioned by the Algarve Tourism Region, within the scope of the project “Algarve Smart Region”.
The concept of a 'smart destination', which initially began with the intelligent management of cities ['smart cities'], “seeks to capitalise on, or leverage, existing technology in other sectors to better manage the region and improve the tourist experience”, he explained.
“If we are creating a smart city for the citizen, we can also create a smart destination for the tourist”, said Rui Gidro.
The study's conclusions are based on the pillars of a smart destination (sustainability, accessibility, digital transformation and culture, heritage, creativity and innovation), pointing out 18 levers and suggesting a total of 39 initiatives.
The consultant also defended “greater training of the digital skills of the work teams, so that they can follow the technological development that will be carried out”, which would make it possible to mitigate the shortage of human resources in tourism.
“There is a difficulty and scarcity of resources for the tourism sector and, if we manage to digitise some functions, allowing for greater productivity, this could mitigate this difficulty”, underlined the Deloitte partner.
The focus is on “choosing three or four main projects and taking them to the end”.
Smart cities as well as smart tourist destinations are a bad idea where all privacy will be sacrificed. Do we really want the government to know everything about us? What we eat, where we are?
Smart cities are a very worrying concept, so Algarve should stay a beacon of freedom instead of a digital tracking system for everyone in the area.
By Ronald Woorts from Algarve on 30 Oct 2022, 08:29
Agree with Ronald. Remember when years ago people said 'no, they don't spy on us via our phones and computers! That's all just crazy conspiracy theory talk'.
Today we all know it's true and we all accept it as a fact. I wonder what todays' "conspiracy theories" will be true in a few years.
People need to wake up before it's too late. But brains are needed for that, which something most of humanity lacks severely.
By Hart from Lisbon on 31 Oct 2022, 11:09
Begin by making the Algarve clean; there are urban centres which are filthy with dog poo and litter yet no one seems to care .
By K from Other on 31 Oct 2022, 19:24
Just keep bring in the tourists. !!!!
By J from Lisbon on 01 Nov 2022, 08:54