Programmes offering heavily discounted homes or low-cost building plots can now be found in countries including France, Spain and Japan, as local authorities look for ways to reverse population decline and breathe new life into struggling communities.

According to The Times, the idea of selling homes for just €1 began in the Sicilian town of Salemi in 2008, when local officials sought ways to address a growing number of abandoned properties. The concept has since spread across Italy, attracting buyers from around the world. However, the bargain purchase price is only part of the story, with renovation work, permits and legal costs often requiring a much larger investment.

France

France has adopted a slightly different model. In the Normandy village of Lonlay-l'Abbaye, local authorities have offered building plots for as little as €1 per square metre to attract new residents and support local services. Speaking to The Times, estate agent Ellen Aragon described the initiative as "a very practical way to support homebuyers and also build the tax base", adding that the village has seen improvements, including new healthcare services and childcare facilities.

Spain

In Spain, the Holapueblo programme helps entrepreneurs and families relocate to rural communities by connecting them with towns offering affordable accommodation and support for new businesses. One participant, Steven Love, moved to the Andalusian town of Aroche, where he opened an English language school. He told The Times: "I live like a king here. It's a different type of wealth. People are rich in their quality of life."

Japan

Japan is another country attracting overseas buyers. With millions of empty homes scattered across the country, some available at extremely low prices, the market has become increasingly attractive to those looking for a different pace of life. According to The Times, Tomasz Lisiecki and his partner bought a house in the rural region of Kagoshima after spending years in London. The property's isolation was part of the appeal. "That's what we want after years of city life," he told the newspaper.

Although the reality behind these schemes is often more complex than the headline price suggests, they continue to appeal to buyers looking for a fresh start abroad. For communities facing shrinking populations, they also offer a way to attract new residents, investment and economic activity.