According to a study by DECO PROteste, at the beginning of 2025, a bar of Milka milk chocolate, own-brand milk chocolate, Pantagruel cooking chocolate, and own-brand cooking chocolate cost €8.02. However, at the beginning of 2026, the price had risen to €10.33.

Despite the lower recorded price in 2025, increases began to appear that year, with the price of chocolates rising 26% between 1 January and 26 March 2025.

Reasons for the increase

Besides climate change, pests and diseases that have affected cocoa production in African countries such as Ghana and the Ivory Coast have led to higher prices paid to producers, thereby driving up chocolate prices worldwide.

Exponential increase in four years

According to DECO PROteste, in the first week of 2022, the four chocolate bars mentioned cost the consumer €4.61, an increase of €5.72 compared to the most recent data.

DECO PROteste also reports that the largest increase in chocolate prices occurred in the first week of 2024, when prices rose by 41.4%. In 2024, the set of bars mentioned cost €5.67, while in the first week of 2025, the price rose to €8.02.

The chocolate that increased the most was the own-brand cooking chocolate. Going from €1.30 to €2.26, that is, an increase of 74.3%.