According to the real estate portal Imovirtual, the average advertised price of a house increased from €350,000 (2024) to €420,000. This represents a 20% increase, amounting to approximately €70,000. The main reasons cited for this increase are the scarcity of supply, the persistence of demand, and the structural appreciation of several regional markets, resulting in nationwide price increases rather than just in metropolitan areas.

Regarding rentals, the national average price rose from €1,250 to €1,300, a 4% increase of €50 compared to 2024.

Although the rental sector experienced more moderate growth, a more pronounced increase was observed in districts with previously the cheapest rents.

According to Tiago Ferreira, Head of Operations Real Estate Portugal, Imovirtual & OLX, "what the 2025 data shows us is an increasingly fragmented and unequal market, where the pressure to buy remains high, and forces demand to redistribute itself to other territories. Price increases are no longer a phenomenon exclusive to large urban centres and are beginning to reflect a structural change in how Portuguese people look for housing, whether out of necessity or to adapt to the limitations of supply", he stated.